Ulterior Website and Brand Manual

Ulterior was a fictional project produced for the sole purpose of exercising web development and design practices.

The brand of Ulterior was built around the idea of a winter holiday / activity booking site, where people could browse and book various cold climate adventures and experiences.

The entire brand and idea is my own creation, the only information provided to me in this project was the name 'Ulterior', from this I decided to construct the identity, produce an easy to follow guide around the brand and design / develop a functioning multipage website.

Here are the outcomes I produced.

- Brand manual - 

Post research and development stages I began the process of developing a manual to accompany the brand, this would be used in real instances by developers and designers alike so they could build with and upon the brand and maintain the brands core style and function. 

- Website - 

One of the appeals of a cold climate holiday destination is the stunning sceneries you can't find in any other destination, because of this I wanted to create a photo heavy website to portray the nature of the product at hand. This was the first website I set out to create by myself, as a result of this the core functionality of the HTML and CSS involved is very simple, but effective in use. As a challenge I decided to also look into adding Java based additions to the site, as a result on the homepage I created an interactive accordion style menu interface to house the most popular pages of the site for easy access.